Privacy Policy




1. introduction

Pedro Coelho Serviços Médico Dentários Lda, in the scope of its activity shall always bear in mind the legal provisions in force in Portuguese territory, on which the Data Protection Policy is based. The Data Protection Policy regulates and monitors the use of information in the internal and outsourced business processes of Pedro Coelho Serviços Médico Dentários Lda. The Data Protection Policy does not have a confidentiality character, but is based on a logic of requirement to make known, regarding internal and external use of data, always in accordance with applicable legal provisions. It is in this context that Pedro Coelho Serviços Médico Dentários Lda is committed to protecting your personal data, undertaking to respect the rules of the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016) and has drawn up its Data Protection Policy applicable to all those who collaborate with Pedro Coelho Serviços Médico Dentários Lda.

2. Objective

The purpose of this Policy is to ensure our commitment to and respect for the rules of privacy and protection of personal data, namely that: – Complies with the applicable legal provisions on data protection; – Complies with the needs of customers, subcontractors and employees; – Allows business processes to be carried out effectively; – Allows Pedro Coelho Serviços Médico Dentários Lda. to maintain a positive external image in the market.

3. Rules and procedures

All employees of Pedro Coelho Serviços Médico Dentários Lda who use personal data are individually responsible for compliance with applicable legal and regulatory provisions. In addition to being obliged to comply with the rules and procedures relating to the Data Protection Policy, they are also charged with implementing structures and ensuring adequate resources for the proper functioning of the Data Protection Policy. They are also obliged to ensure data confidentiality as an inseparable part of their duties under the employment contract. Failure to comply with these obligations may have disciplinary consequences. The Administration of Pedro Coelho Serviços Médico Dentários Lda is responsible for ensuring compliance with data protection regulations by providing information to all company employees in this field.

4. Definitions

Personal data – any information, of whatever nature and whatever its medium, including sound and image, concerning an identified or identifiable natural person (data subject). An identifiable person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. Data subject – any identified or identifiable natural person whose personal data is processed by the controller responsible for processing. Processing of personal data – any operation or set of operations that is performed on personal data or sets of personal data (whether or not by automated means), such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or making available, alignment or combination, restriction, erasure, or destruction.

Controller – a natural or legal person, public authority, agency or other body which (alone or jointly with others) determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its appointment may be indicated by Union or Member State law.

Sub-processor – a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Recipient – a natural or legal person, public authority, agency, or other body to whom personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of such data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

Third party – a natural or legal person, a public authority, an agency, or other body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or the processor, are authorized to process personal data.

Consent of the data subject – any freely given, specific, informed, and unambiguous indication of the data subject’s will – by a statement or by a clear affirmative action – in which he/she expresses agreement to the processing of personal data relating to him/her.

5. Person responsible for processing personal data

The data controller is Pedro Coelho Serviços Médico Dentários Lda, located at Rua Dr. José Cunha, n.º 27 A, 2780-187 Oeiras, under the legal entity identification number 50676038.

6. Data Protection Officer

In accordance with Article 37 (1) (a) of the General Data Protection Regulation a Data Protection Officer has been appointed. He or she can be contacted by email at or at the Data Protection Officer, Rua Dr. José Da Cunha nº27A 2780-187.

7. What personal data we collect and by what means

The personal data collected by Pedro Coelho Serviços Médico Dentários Lda, including those directly or indirectly related to your health, will be those necessary for the provision of health care, particularly for medical treatments and complementary diagnostic tests as well as for the management of administrative services (scheduling appointments and/or billing).

Your data may be collected directly, namely when you book an appointment/examination, when you go to an appointment/do an examination or when you contact us by telephone, email or through digital platforms.

In this sense, the categories of personal data we handle may include, your name, identification and contact data (email address, phone number and postal address), health-related data, fiscal data (tax number).

Pedro Coelho Serviços Médico Dentários Lda is concerned with the protection of the rights of minors, therefore the collection of personal data of minors under 16 years of age is dependent on the consent of the respective holders of parental responsibilities.

8. Purposes of processing personal data

Customers’ personal data are processed for the provision of healthcare.

In order to be able to provide our services, we use your information to make appointments, arrange for medical examinations and diagnoses.

Data relating to your health will only be processed by or under the responsibility of professionals bound by professional secrecy to the strict extent necessary for the provision of health care, and may be communicated to your family members only in the circumstances expressly provided for by law.

We may contact you by letter, email, SMS or through our platform for administrative or operational reasons, for example, to send you confirmation of your appointments and your payments, to inform you of any changes or unforeseen events regarding your appointments.

We will also use your personal data to respond to your requests, suggestions or contacts, to improve our services and your experience as a client of our clinic. As well as to send you institutional information and marketing communications, if you have indicated that you wish to receive them.

We use a variety of security measures, including encryption and authentication tools, to help protect and maintain the security, integrity and availability of your personal information.

9. Communication of data to third parties

Pedro Coelho Serviços Médico Dentários Lda, may communicate your data to subcontracted entities for the provision of services, under the terms of the contracts entered into with them, or to third parties for the purposes foreseen herein and also for:

  • The fulfillment of a legal obligation, a deliberation of the National Commission for Data Protection or a court order;
  • The communication is carried out to protect vital interests of the users or any other legitimate purpose foreseen by law.

Pedro Coelho Serviços Médico Dentários Lda ensures that the subcontracting entities provide sufficient guarantees to implement appropriate technical and organizational measures so that the processing will meet the requirements of the law and ensure the security and protection of the rights of data subjects.

10. Period for which personal data is stored

We shall retain your data only for as long as is necessary for the purpose for which it was collected.

As regards data required for the provision of the service, they will be kept for the duration of the contractual relationship, unless we are obliged by legal requirements to keep the data for a longer period of time.

Once the maximum storage period has elapsed, your personal data will be irreversibly anonymized (anonymized data may be retained) or securely destroyed.

11. Rights of data subjects

As provided in the General Regulation on Data Protection is guaranteed to the customer, upon verification of the conditions legally provided the right to access, rectification, erasure and portability of their personal data, or limitation or opposition to its processing by written request addressed to Pedro Coelho Serviços Médico Dentários Lda.

You are also entitled to lodge a complaint with the Comissão Nacional de Proteção de Dados or other competent control body, should you believe that the processing of your data by Pedro Coelho Serviços Médico Dentários Lda. violates the applicable legislation.

In case the data subject exercises his or her rights, the data controller of Pedro Coelho Serviços Médico Dentários Lda shall provide the data subject with information about the measures taken within a period of one month from the date of receipt of the request. If necessary, the controller will inform you of the extension of the deadline as well as the reasons for the delay.

If you wish to exercise your rights you should address your request in writing to the email or to the address Rua Dr. José Cunha, n.º 27 A, 2780-187 Oeiras.

12. Information protection and privacy

A number of security measures have been implemented on digital platforms and servers to maintain the safety of your personal data.

13. Cookies and other technologies used

Pedro Coelho Serviços Médico Dentários Lda uses cookies on its website to improve the user experience.

Cookies are small text files that websites, when they are used, copy to your computer or device through the browser you are using. These text files help the website recognize your device when you next use it, thus making your user experience easier and simpler. These files do not collect personally identifiable information from you, but only general information related to your preferences.

Cookies serve to help parameterize the interest, number of uses and relevance that the website has, allowing for faster and more efficient navigation, eliminating the need for the user to repeatedly enter information requested by the website.

What types of cookies are used?

  • Analytical cookies – to provide anonymous statistical data about the use of the websites, such as the websites from which they come, the pages visited, the number of visitors and the software used by the client. – Functionality cookies – these store user preferences regarding the use of the site so that you do not need to re-configure the site each time you visit.
  • Session cookies – these are temporary cookies that remain in your browser’s cookie folder until you leave the website, none of which are recorded on your hard drive. The information obtained through these cookies is used to analyze types of traffic on the site, thus offering a better browsing experience, improvement of content provided and greater ease of use.

The cookies used do not store any personal information of the users, considered sensitive. Likewise, cookies are not used to forward advertising to users, whether for their own or third-party advertising purposes.

Control the use of cookies?

Cookies can be disabled in your browser. However, by doing so, you will no longer contribute to the continuous improvement that we always want to offer our customers and some features may no longer be accessible.

To block or delete cookies, you can do so by modifying the configuration of your browser in the “Preferences” or “Tools” menu. For more details on how to configure cookies, please consult the “Help” menu of your browser

14. Information and training

The Data Protection Policy is available for consultation at our Company as well as on the website.

Adequate information and training on the Data Protection Policy has been provided to all employees of the company.

15. Changes to the privacy policy

Pedro Coelho Serviços Médico Dentários Lda reserves the right, at any time and without prior notice and with immediate effect, to change, add or revoke, partially or totally, the present Privacy and Personal Data Protection Policy. Whenever there are alterations you will be informed of them.

16. Questions

If you have any questions about rights of access to information, specific or other requirements relating to the Data Protection Policy, you should contact the Data Protection Officer. He can be contacted by email at or at the Data Protection Officer, Rua Dr. José da Cunha, nº 27A , 2780-187 Oeiras.